Founder Profile

Justa Guillén has been working in the fashion industry, specializing in luxury brands for more than twenty five years. She studied and worked in Spain, Denmark and USA, and her career always had a common thread; art and a goal: QBe-e.

Justa has both creative and commercial instincts. Two complementary skills that converge to one end: QBe-e: 'With QBe-e I have captured all my collective knowledge and passion from the world of luxury brands'.

Justa's formation started in the 80's: she was part of the creative boom in Spain, starting as creative director for 'Solido' brand, amongst others.

'I wanted to expand into image consultancy to compliment my fashion design knowledge, so moved to New York and Los Angeles to learn these skills'.

Like other luminaries in the fashion industry she completed a Masters in Image Consultancy in the renowned Parsons School of Design. This enabled Justa to further develop her understanding of clients needs and how to satisfy them.

Justa then relocated first to Barcelona, centre of excellence of design and then to Copenhagen, where she ran fashion customization workshops.

Top luxury brands have always trusted her, initially with Loewe, latterly Dior and La Perla. But Justa was always looking over the horizon and combined this work with representation of other brands such as YSL, Missoni, Ermanno Scervino, which she continues to this day.

Given all her knowledge it was only a question of time before she launched her own brand, combining luxury, exclusivity, intimate knowledge of client satisfaction, design and innovation: QBe-e.